Have you ever thought about a business idea that will make you millions? Something you are sure that will make you the next Bill Gates? An idea so perfect that you believe it will be a complete success?
In the modern society that we live in today, there are so many ways to make your business/product a success! One of the ways is through ecommerce, turning thousands of great ideas into successful money making businesses.
You’re probably thinking at this point, if everyone is having these GREAT ideas then why aren’t there more millionaires walking around? Well, there are many reasons to that. One of the main factors is luck, but it is by far the least important one.
There are very little successful businesses out there, compared to the ones that either fail or just aren’t making that much money. Why? Because there are very few entrepreneurs who know how to turn their ‘great’ ideas in to better businesses. Unfortunately, with all types of businesses there is no guarantee method of divining success or telling which business will turn out successful and which will crash and burn.
There is no such thing as success coming easy to you. However, there are steps that you can take to get you closer to success. There are a few tips and tricks of the trade that can help you get closer to your success story when understood and applied. Here are 7 useful tips that if applied correctly, will give you a great start to becoming the next big ecommerce sensation.
1. Know Your Competition
If you think that your idea is unique, one of a kind and never thought of before. Well, think again because chances are someone else has already thought of it before you. Hence, it is extremely important to know who the players are and who have staked a claim to your potential market. Thank god for Google, where no one and business can hide.
Go on to Google and do some research on who your competitors are before starting your business. But of course, competition is not necessarily a bad thing. Just because there is a ecommerce business out there targeting the same market as you, does not mean that you should give up on your idea. This just means that there is a market worthy of tapping into!
2. Business Plan
You’ll be surprised at how important a business plan can be to an ecommerce business. Plotting out an idea in your brain is far from a business plan. Not to mention, your ‘great idea’ would mean nothing without a ‘great business plan’. Putting together a business plan is not an easy task, as it can get long and unexciting. But, your business plan is and will be the foundation of your ecommerce empire.
To put it short, without a business plan, there is no direction. Your business will have no formation. Which will lead to bad product sales and bad brand image. By preparing a business plan, you’ll be setting out from a place of strength for when times are hard (which it will) you’ll have a plan to fall back on and keep your ecommerce business going.
3. Own Your Online Presence
There is a saying on the online marketing community: ‘The best place to hide a dead body is on the second page of a Google search’. I know, this saying is a little bit morbid , but it is exactly on point. What is means is that, if your ecommerce site can’t get to the first page of Google or at the very least near it, you should be worried.
For new ecommerce businesses it is incredibly important that they manage their online presences well. What are the ways that you can manage a successful ecommerce site? Get your business a state of the art website and generate high quality content with keywords related to your ecommerce business. I know it is easier said than done but by creating Google business listing will help you to gain credibility and to the top of the search engine.
4. Be A Part Of The Community
No this doesn’t mean volunteering and giving to a nonprofit. What this means is finding the niche into which your product fits into. The truth is, not everyone will like the product or service you are selling. To be fair, it is also not your job to please everyone either. What’s important is people who are interested in your business and know about it is part of your community. Which can be easily achieved though using social media platforms and online brand construction.
5. Use Social Media To Your Advantage
Social media is a great tool to use to brand your ecommerce business. Platforms such as Instagram, Facebook, Twitter, YouTube and so much more are there for you to use and help with your business’s branding. Personalize your posts to match your business’s image and the message you wish to convey to your customers.
6. Build Your Ecommerce Store
All your planning and marketing ideas would be nothing if you didn’t have actual good quality products to be sold. When you have the foundation of your business ready and planned out. You can now focus on the products you will be selling. An example would be where you source your items, how you’re planning on shipping them and etc. But then again, this depends on what your ecommerce business is offering. As it is imperative that your product matches up with your brand.
7. Customer Service
This is crucial, and I can not begin to emphasize on how important this is. Customer service will be a factor into molding your ecommerce business into a successful one. Go above and beyond when it comes to customer service, as it will benefit you in the long run. Happy customers will become repeating customers and that is what will help keep your business running for a long time.
Knowing these steps will not help you much in terms of the success of your ecommerce store. However, implementing them will take your business where you want it to go. At the end of the day, without hard work not even a miracle can save your business. By implementing these recommended steps, your hard work will become smart work!