More than half of Americans today prefer to shop online, and e commerce is increasing rapidly every year!
Having an online presents today for most businesses is no longer an option. If a business is looking to survive and thrive then it is extremely important and necessary to have an online presents in this e commerce driven society.
If you really want to be one of the big players in the e commerce marketplace, you also have to keep yourself updated with the ever evolving and changing shopping trends every year.
Here we have listed the top 7 trends that we’ll see happen in e commerce for the year 2018.
Omni-Platform and Omni Device
Expect to see different online platforms that people use and the different devices they use to access them rapidly integrate next year. It will not be enough for your business to just have a presence on multiple channels. You’re going to have to integrate those channels with one another as well.
An example would be cookie enabled ads, which have become very popular recently. When a user searches Google for a dress and browses for a few purchase options, they will start seeing ads for new dresses appearing on their Facebook feed or on the corner of their browser page the next day.
This is a trend that we feel will never die. Just like the past years, more and more users will do research of an item they are interested in online before making a purchase in store. According to Salesforce, 85% of customers will conduct online research before making a purchase online. This just proves how important online content is.
In addition, this also show us that prices, descriptions and images have to be extremely competitive because these online shoppers will definitely be comparing prices and the brand they can relate to best.
Mobile Usage Will Rise
Mobile devices such as your smart phone and tablet will become a big player in e commerce in 2018. An estimate of 50% of e commerce revenue will be generate from mobile sales next year.
Goldman Sachs forecasted that mobile e commerce revenue for 2018 will equal to the total e commerce revenue for 2013, which is a total of $626 billion. Mobile shopping will definitely help increase the e commerce revenue overall because shoppers are now given the option to shop on the go as and when they want. Shoppers are no longer restricted to their computers at home.
With the rise of mobile usage in e commerce, business should make sure that their websites are mobile friendly. Non mobile friendly sites can be a turn off and drive potential customers way. As they might find difficulties navigating around the website.
One thing great about online shopping is that, it allows businesses to create a unique customer experience. Some businesses even go as far as to personalize their website to each and everyone of their customers. An example would be e commerce giant Amazon. Amazon will provide suggestions of products based on your past purchases from them. Also, just like Amazon, Netflix also provides its users with a recommended show section based on what their users have watched on their platform previously.
Good Earth Tea has created a unique way of personalizing its customers online shopping experience. The tea company’s customers can now take a simple quiz that will ask them their favorite flavor of tea and other tea related questions. The quiz will also be asking them where their favorite vacation spot is. Personalization like what Good Earth Tea is doing will become more popular in 2018.
More Fulfillment Options
A trend that is extremely popular in 2017 and will only continue its fame in 2018 is fulfillment options. More and more businesses today are offering quick delivery services for free or at a low cost. And by quick, I really do mean quick! Some businesses are giving its customers the option to receive their purchases on the same day!
A more creative take on online ordering and delivering option is also coming up. Such as, recurring orders of frequently bought items and the option for customers to be able to pick up the order in store. More and more delivery companies are offering delivery services that are up to par with delivery royalties such as UPS, USPS and FedEx.
Messenger Apps and Chat-bots
Chat-bots that operate through messenger apps like Facebook Messenger will definitely play a larger part in e commerce in 2018. This is great! Why? Because businesses can now send its customers personalized marketing content, such as, suggested purchases and send them special coupons and discounts alert.
In addition, they can also help out with simple customer service tasks. This will free up your staff’s time and they can work on more complicated customer services issues and other things as well. With technology improving everyday, chat-bots and messenger app marketing will soon become more popular and useful.
Smart phones today are all equip with voice assistants that allows you to perform actions on your phone or search the internet with just by speaking. Amazon’s Echo, which is a home smart speaker and Google Home has been gaining a lot of popularity this year.
These voice activated assistants are also helping users research shopping options and even purchase items online. Actually, 40% of millennials are already using a voice assistant prior to making a purchase online.
E commerce is becoming an extremely important sector of the marketplace for businesses to get involved. In this day and age, without an online presence, you and your business are missing out on a huge portion of your potential sales. With keeping up with the ever changing e commerce trends can help you capture this growing online audience and also increase your sales and profits at the same time.