Featured

THE HISTORY OF WEDDING VIDEOGRAPHY

The quality of early wedding videos was very poor. They were shaky and the image was grainy. The videographer was also likely to be a family member with a bulky camcorder in hand. While these images may still come to mind when people think of videography, the equipment and quality has drastically changed. A lot of developments have occurred since the beginning of video technology.

The Evolution and History of Wedding Videography

Today, many wedding videos are shot in high definition and feel like films. This is a far cry from the days of video recordings on film or analog tape. While hours of footage can now be captured and edited without running out of space, early video technology was limited to mere minutes of recording time.

The 1980s saw the rise of consumer video cameras and their increase in popularity. However, their use for weddings grew at a slower rate. There were two significant reasons for this. One was that early videography was limited to the wealthy due to the expense. Another was that bulky technology operated by a family member deterred some couples from recording their weddings.For a time, having a wedding videographer became synonymous with low quality and interference in the event’s activities. As technology advanced and grew smaller, it improved people’s perception. Today, couples are much more likely to hire a wedding videographer who will not only provide them with quality but will also make their day feel cinematic.

The video camera’s limited capabilities left a lot of moments un-captured. It also forced photographers to strategically plan and prioritize their shots, which is a stark contrast to the world of DSLR cameras and SD cards we use today.

Heading in the Right Direction


The invention of the DSLR camera proved to be a game changer in the video industry. Images that were previously recorded onto film or cassette tapes, now were captured onto a digital sensor. The elimination of film opened up a realm of possibilities for videographers. Recording space was no longer a concern. Hundreds of photos and hours of video became a reality.

The creation of videography organizations added to the industry’s improvement. As these groups formed, they developed resources and a standard for camera users to hone their craft. This was yet another step in the right direction.

As software came available, videographers began to edit their recordings. Gone were the days when a video had to be watched as filmed. While still an option, many videographers today edit their footage to tell a story and highlight the best moments.

A Nod to the Past and a Look to the Future

Warren McCormack Photography

When it comes to the history of wedding videography we’ve seen drastic changes in the last few decades. It is gaining a better reputation as a result. Thanks to better technology and more resources, wedding videos have become a work of art.

As technology and editing software continue to develop, this industry will likely see more change. Building on a solid foundation, the industry keeps its moving forward as it expands its horizons.

Article from ForeverBridal.net

Featured

Creating Brand Loyalty in the Era of Now

Not so long ago, marketing usually meant gathering some demographic data, placing ads in selected print and broadcast media, stuffing mailboxes with direct mail, plastering the countryside with billboards, and more recently, bombarding the universe with spam.

As technology advances and consumers’ expectations and digital sophistication rise exponentially, marketers no longer can focus on delivering static messages, regardless of how “targeted” or “multichannel” they may be.

Rather, brands now must create highly personalized interactions and experiences that they can refine or redirect in the moment, as the customer or prospect moves continuously and seamlessly across channels and devices — from initial awareness through conversion, and ultimately toward brand loyalty.

To deliver the kind of truly competitive personalized experiences that brand loyalists crave, marketers must confront a threefold challenge: gaining an in-depth understanding of each individual; creating seamless journeys that cover the full span of each customer’s life cycle; and being in the moment with individually relevant interactions at each critical milestone in the customer relationship.

These challenges, like most, come with immense opportunity as well. In a media-saturated and omnichannel world, brands stand to gain a significant edge over competition in growth and customer loyalty if they can recognize and delight consumers with frictionless journeys uniquely their own.

Making It Truly Personal

It’s no longer enough simply to greet a customer by name, or to structure an offer or time communications using demographic data alone. It’s been done to death, and customers don’t think for a moment that the brand knows who they are and what they want.

The good news? The world is awash with a deluge of potentially valuable data — psychographic, transactional, social, behavioral, campaign-generated, emotional and more — that brands can use to gain knowledge and understanding of each individual at a remarkably personal level.

Unfortunately, brands often encounter some issues as they try to harness deeper data for their personalization efforts. For starters, they often find that much of their available data — the first, second and third-party data, as well as the structured and unstructured data they need to develop a detailed, comprehensive single view of customers — lies buried deep across the multiple systems that sit in functional areas across the organization, usually in isolation from each other.

This makes it difficult, if not impossible, for marketers to gain a current and complete view of their audience members, something absolutely essential to truly personalized marketing. Neither integrated nor analyzed, this siloed data lies untapped, preventing the brand from maximizing its potential value and greatly increasing the risk of irrelevant communications and fragmented customer journeys.

In addition to encountering resistance when attempting to break down organizational silos, brands also may struggle with the sheer scope and scale of available data, as well as with the disruptions and inefficiencies caused by new technologies that do not integrate well with legacy systems or cannot coexist within their tech ecosystems.

Unable to respond to critical audience actions, events and external triggers in real time, a brand may squander important opportunities for capturing additional audience insights and deepening relationships.

To overcome such challenges, brands need the right tools or processes for accurate identification and progressive profiling of every individual. Whenever and wherever someone interacts with a brand, that person’s digital presence carries a distinct set of attributes — email ID, device fingerprinting, social handle, and so forth — that the brand should pick up and match against other available data.

With the right automation capabilities in place, the attributes can be used to distinguish first-timers from returning visitors and long-time customers, enabling the brand either to add a new individual profile to its database or to enrich an existing customer’s profile with a new data.

The result is a 360-degree customer view that encompasses all the detailed, multidimensional audience insights required to power individualized engagement.

Mapping the Journey From Prospect to Customer to Brand Loyalists

Today’s digitally savvy customers have become adept at navigating their technology-enabled world of devices, channels and touchpoints. Having mastered the ability to literally be everywhere at once, audiences have become channel-agnostic, turning upside down the traditional concepts of the linear customer journey at every turn.

Roughly 85 percent of online shoppers begin transactions on one device and complete them on another, according to Google. For those agile moving targets, one thing stays constant — their demand for personalized experiences that delight at every turn, every time.

Brands have no choice but to keep up. One-off communications and fragmented journeys won’t cut it. To cement long-term loyalty across the entire customer life cycle, brands must map out and deliver contextual omnichannel experiences that reflect the individual’s current stage in the customer relationship and evolve with each customer without a glitch.

Brands that flood every user channel with a deluge of generalized messages overwhelm audiences, disengaging and annoying them, and diminishing the value of their marketing content. Compare that to the kind of engagement that breaks through the clutter, delivering individually tailored messages and personally relevant interactions through the channels the individuals prefer, and at the precise moment they’re most like to respond.

Done well, this kind of omnichannel connection creates a holistic user journey that reflects in context at each touch point the individual’s interests, habits, purchasing patterns, and more. Even more important to nurturing brand loyalty, those experiences must evolve with the individual, accounting not only for changes in personal preferences and propensities, but also with the stage of that person’s relationship with the brand.

Doing It in Real Time

As if creating an individually meaningful and seamless omnichannel experience isn’t challenging enough, brands must act swiftly. Empowered by the immediacy of their mobile devices and expecting instant gratification, consumers have no patience for delayed responses and slow deliveries.

The imperative to conduct business in real time is real. With advancing technology, the tolerable time for a brand to react or respond to a customer interaction has diminished from hours to minutes to seconds, and now to milliseconds. That said, marketers must remember that real time does not always equate with velocity.

Of course, instant responses — like post-purchase thank you messages or location-specific push notifications — should be part of the real-time mix. Distilled to its essence, real-time marketing means being in the moment with each individual and prepared to respond at every touchpoint.

Being in the moment shouldn’t translate into a ceaseless harangue of manic communications that kickstart every time the individual interacts with the brand. While consumers have come to expect instant exchanges on social media, chatbots or mobile phones, brands must weave all relevant channels into a seamless journey.

This underscores the importance of knowing what types of communications each customer prefers, when and where they’d be most inclined to receive them, and of course securing consent.

Marketers must walk the line carefully between communications and experiences that are individualized and those that customers could find invasive. While most audience members do value tailored interactions with brands, many would be alarmed to see what they might consider private information revealed in marketing communications.

Researching industry best practices and sustaining a productive dialog with its audience can heighten a brand’s sensitivity to the messages it sends.

When it comes to real-time relevance, every brand must live in its own time zone. The exact shape of its real-time marketing needs to align with its objectives and reflect the needs, preferences, inclinations and evolving journeys of diverse customers. Real-time marketing is therefore both complex and increasingly essential for all businesses.

Bringing the Pieces Together

Although marketers often must race to keep up with the breakneck speed of change in customer expectations, channels and technologies, the key to converting a prospect to a customer to a brand loyalist remains unchanged. It all comes down to building strong personal relationships.

Marketing automation offers solutions, technologies and tools for doing that at a scale much easier, faster and more efficiently. Technology alone never will replace the most critical determinant of customer loyalty: trust based on promises kept. That is something only the brand can do.

Article By Redickaa Subrammanian from EcommerceTimes.com

7 E Commerce Trends That Will Conquer 2018

7 E Commerce Trends That Will Conquer 2018More than half of Americans today prefer to shop online, and e commerce is increasing rapidly every year!

Having an online presents today for most businesses is no longer an option. If a business is looking to survive and thrive then it is extremely important and necessary to have an online presents in this e commerce driven society.

If you really want to be one of the big players in the e commerce marketplace, you also have to keep yourself updated with the ever evolving and changing shopping trends every year.

Here we have listed the top 7 trends that we’ll see happen in e commerce for the year 2018.

Omni-Platform and Omni Device

Expect to see different online platforms that people use and the different devices they use to access them rapidly integrate next year. It will not be enough for your business to just have a presence on multiple channels. You’re going to have to integrate those channels with one another as well.

An example would be cookie enabled ads, which have become very popular recently. When a user searches Google for a dress and browses for a few purchase options, they will start seeing ads for new dresses appearing on their Facebook feed or on the corner of their browser page the next day.

Online Research

This is a trend that we feel will never die. Just like the past years, more and more users will do research of an item they are interested in online before making a purchase in store. According to Salesforce, 85% of customers will conduct online research before making a purchase online. This just proves how important online content is.

In addition, this also show us that prices, descriptions and images have to be extremely competitive because these online shoppers will definitely be comparing prices and the brand they can relate to best.

Mobile Usage Will Rise

Mobile devices such as your smart phone and tablet will become a big player in e commerce in 2018. An estimate of 50% of e commerce revenue will be generate from mobile sales next year.

Goldman Sachs forecasted that mobile e commerce revenue for 2018 will equal to the total e commerce revenue for 2013, which is a total of $626 billion. Mobile shopping will definitely help increase the e commerce revenue overall because shoppers are now given the option to shop on the go as and when they want. Shoppers are no longer restricted to their computers at home.

With the rise of mobile usage in e commerce, business should make sure that their websites are mobile friendly. Non mobile friendly sites can be a turn off and drive potential customers way. As they might find difficulties navigating around the website.

Personalization

One thing great about online shopping is that, it allows businesses to create a unique customer experience. Some businesses even go as far as to personalize their website to each and everyone of their customers. An example would be e commerce giant Amazon. Amazon will provide suggestions of products based on your past purchases from them. Also, just like Amazon, Netflix also provides its users with a recommended show section based on what their users have watched on their platform previously.

Good Earth Tea has created a unique way of personalizing its customers online shopping experience. The tea company’s customers can now take a simple quiz that will ask them their favorite flavor of tea and other tea related questions. The quiz will also be asking them where their favorite vacation spot is. Personalization like what Good Earth Tea is doing will become more popular in 2018.

More Fulfillment Options

A trend that is extremely popular in 2017 and will only continue its fame in 2018 is fulfillment options. More and more businesses today are offering quick delivery services for free or at a low cost. And by quick, I really do mean quick! Some businesses are giving its customers the option to receive their purchases on the same day!

A more creative take on online ordering and delivering option is also coming up. Such as, recurring orders of frequently bought items and the option for customers to be able to pick up the order in store. More and more delivery companies are offering delivery services that are up to par with delivery royalties such as UPS, USPS and FedEx.

Messenger Apps and Chat-bots

Chat-bots that operate through messenger apps like Facebook Messenger will definitely play a larger part in e commerce in 2018. This is great! Why? Because businesses can now send its customers personalized marketing content, such as, suggested purchases and send them special coupons and discounts alert.

In addition, they can also help out with simple customer service tasks. This will free up your staff’s time and they can work on more complicated customer services issues and other things as well. With technology improving everyday, chat-bots and messenger app marketing will soon become more popular and useful.

Voice Purchases

Smart phones today are all equip with voice assistants that allows you to perform actions on your phone or search the internet with just by speaking.  Amazon’s Echo, which is a home smart speaker and Google Home has been gaining a lot of popularity this year.

These voice activated assistants are also helping users research shopping options and even purchase items online. Actually, 40% of millennials are already using a voice assistant prior to making a purchase online.

E commerce is becoming an extremely important sector of the marketplace for businesses to get involved. In this day and age, without an online presence, you and your business are missing out on a huge portion of your potential sales. With keeping up with the ever changing e commerce trends can help you capture this growing online audience and also increase your sales and profits at the same time.

 

 

Ecommerce Entrepreneur Secrets You NEED To Know

Ecommerce Entrepreneur Secrets You NEED To Know

Have you ever thought about a business idea that will make you millions? Something you are sure that will make you the next Bill Gates? An idea so perfect that you believe it will be a complete success?

In the modern society that we live in today, there are so many ways to make your business/product a success! One of the ways is through ecommerce, turning thousands of great ideas into successful money making businesses.

You’re probably thinking at this point, if everyone is having these GREAT ideas then why aren’t there more millionaires walking around? Well, there are many reasons to that. One of the main factors is luck, but it is by far the least important one.

There are very little successful businesses out there, compared to the ones that either fail or just aren’t making that much money. Why? Because there are very few entrepreneurs who know how to turn their ‘great’ ideas in to better businesses. Unfortunately, with all types of businesses there is no guarantee method of divining success or telling which business will turn out successful and which will crash and burn.

There is no such thing as success coming easy to you. However, there are steps that you can take to get you closer to success. There are a few tips and tricks of the trade that can help you get closer to your success story when understood and applied. Here are 7 useful tips that if applied correctly, will give you a great start to becoming the next big ecommerce sensation.

1. Know Your Competition

If you think that your idea is unique, one of a kind and never thought of before. Well, think again because chances are someone else has already thought of it before you. Hence, it is extremely important to know who the players are and who have staked a claim to your potential market. Thank god for Google, where no one and business can hide.

Go on to Google and do some research on who your competitors are before starting your business. But of course, competition is not necessarily a bad thing. Just because there is a ecommerce business out there targeting the same market as you, does not mean that you should give up on your idea. This just means that there is a market worthy of tapping into!

2. Business Plan

You’ll be surprised at how important a business plan can be to an ecommerce business. Plotting out an idea in your brain is far from a business plan. Not to mention, your ‘great idea’ would mean nothing without a ‘great business plan’. Putting together a business plan is not an easy task, as it can get long and unexciting. But, your business plan is and will be the foundation of your ecommerce empire.

To put it short, without a business plan, there is no direction. Your business will have no formation. Which will lead to bad product sales and bad brand image. By preparing a business plan, you’ll be setting out from a place of strength for when times are hard (which it will) you’ll have a plan to fall back on and keep your ecommerce business going.

3. Own Your Online Presence

There is a saying on the online marketing community: ‘The best place to hide a dead body is on the second page of a Google search’. I know, this saying is a little bit morbid , but it is exactly on point. What is means is that, if your ecommerce site can’t get to the first page of Google or at the very least near it, you should be worried.

For new ecommerce businesses it is incredibly important that they manage their online presences well. What are the ways that you can manage a successful ecommerce site?  Get your business a state of the art website and generate high quality content with keywords related to your ecommerce business. I know it is easier said than done but by creating Google business listing will help you to gain credibility and to the top of the search engine.

4. Be A Part Of The Community

No this doesn’t mean volunteering and giving to a nonprofit. What this means is finding the niche into which your product fits into. The truth is, not everyone will like the product or service you are selling. To be fair, it is also not your job to please everyone either. What’s important is people who are interested in your business and know about it is part of your community. Which can be easily achieved though using social media platforms and online brand construction.

5. Use Social Media To Your Advantage

Social media is a great tool to use to brand your ecommerce business. Platforms such as Instagram, Facebook, Twitter, YouTube and so much more are there for you to use and help with your business’s branding. Personalize your posts to match your business’s image and the message you wish to convey to your customers.

A popular social media marketing tactic today is influencer marketing. You could also utilize SEO (search engine optimization) softwares such as, SEMrush or SpyFu.

Social Media Marketing Tips by InstanteStore

6. Build Your Ecommerce Store

All your planning and marketing ideas would be nothing if you didn’t have actual good quality products to be sold. When you have the foundation of your business ready and planned out. You can now focus on the products you will be selling. An example would be where you source your items, how you’re planning on shipping them and etc. But then again, this depends on what your ecommerce business is offering. As it is imperative that your product matches up with your brand.

7. Customer Service

This is crucial, and I can not begin to emphasize on how important this is. Customer service will be a factor into molding your ecommerce business into a successful one. Go above and beyond when it comes to customer service, as it will benefit you in the long run. Happy customers will become repeating customers and that is what will help keep your business running for a long time.

Knowing these steps will not help you much in terms of the success of your ecommerce store. However, implementing them will take your business where you want it to go. At the end of the day, without hard work not even a miracle can save your business. By implementing these recommended steps, your hard work will become smart work!

 

 

 

Walmart Ventures Into Grocery Delivery Via Uber

Walmart Ventures Into Grocery Delivery Via Uber

Walmart announced last week that they are collaborating with Uber  for its grocery delivery service. The giant grocery chain is now offering grocery delivery in two new states in the US, Dallas and Orlando. Customers can now shop for groceries online and have them delivered right to their door step for a $9.95 fee.

Walmart has been experimenting with grocery delivery and it has been something they have been wanting to do for years now. They started of the delivery service in Denver and San Jose by using their own trucks.

Back in June 2016, Walmart began a test involving Uber as a form of delivery service for its customers in Phoenix, which then eventually expended to Tampa in March 2017.

The delivery service can be found on the same grocery shopping website where customers can place and pick up their ordered goods – a service that is available in most Walmart stores. There are now 900 Walmart locations offering grocery pick up, 300 more compared to last year and 800 more just from two years ago. For Walmart, for customers to pick up their own groceries makes more sense as it would appeal more to a regular Walmart customer. A cost sensitive customer would most definitely opt for the grocery pick up option compared to the delivery if there was a fee to be paid.

Now that grocery delivery is an option in some states in the US, at the end of check out there will be an option for customers to pick. Both services (pick up and delivery) requires a minimum spend of $30. However, of course with the delivery option as mentioned earlier requires an extra charge of $9.95. If customers happen to pick the delivery option at the end of check out, they will be alerted by email that their groceries will be delivered via Uber.

Walmart has not released any information on how they are splitting the fairs and charges with Uber. Besides that, they have also not shared any specifics on how well its delivery option is performing in terms of sales, users and repeat customers. But, Walmart did say that in their last earnings that its online grocery business was growing rapidly.

Amazon is not far behind on this market opportunity and recently obtained Whole Foods for $13.7 billion. Its grocery ambitions seem to be on the same wave length as Walmart. With Amazon also looking into opening more physical stores, they could eventually offer their customers a pick up option in the future as well. If and when Amazon does happen to fulfill this gap in the market, Walmart will have a huge competitor on its back.

 

 

Ecommerce Tips: 6 Useful Tips for NEW Start Up Businessses

Ecommerce Tips: 6 Useful Tips for NEW Start Up Businessses

In the years to come, the ecommerce economy is expected to continuing expanding and growing. As an entrepreneur, you see this opportunity as a very promising and intriguing one. Whether you’re an ecommerce business owner already or thinking of starting your own ecommerce business, there is no better time than now to start! Although the ecommerce sector is expected to grow in the following years,you can only expect to see results of you approach it in the right way. Here’s some tips you should focus on for the ultimate ecommerce success.

Continue reading “Ecommerce Tips: 6 Useful Tips for NEW Start Up Businessses”